Thanks to nature, every diamond is unique. These natural characteristics, called inclusions, are a diamond's landscape. Within this miniature landscape of unique and natural occurrences, tiny specks, ripples and indentations are imbedded in the crystal. These marks identify the diamond much like a fingerprint. The number, size, position and nature of these inclusions determine its clarity. The fewer the inclusions, the higher the diamond will be graded and the more light it will reflect, making it more valuable. Since it is very rare to find a diamond that has no inclusions, the closer to flawless it is, the greater the value. However, even minor inclusions may not be visible to the naked eye and, therefore, need not lessen the diamond's beauty.
THE HERZOG GUARANTEE At any time, Herzog Jewelers will allow customers who have purchased a Herzog Diamond to exchange that diamond at the current market price for a more valuable diamond. Herzog Jewelers guarantees a full refund or the difference in price within 30 days of purchase if any established jeweler offers a G.I.A. or A.G.S. certified similar diamond at a lower price.
"From the moment I walked into Herzog Jewelers I knew that superior service was sure to follow. I had heard about and seen their excellent merchandise already, but Ted's service separated them even further from the pack. He took the time to explain the intricacies of the jewelry I was choosing between and made sure I was satisfied above all else. I can't wait to come back again for my next jewelry purchase."